The design of your stand is ready, promotional materials printed and business cards packed? Perfect!
Now you are wondering how you could make your presence at TransLogistica Poland even more distinctive, right?
Below you will find some proven ways on how to use the potential of the fair to its fullest!

PREMIERES AND MARKET NEWS & INNOVATIONS

Did you know that statistically as much as 55% of participants visit TransLogistica Poland in search of industry novelties? If you are planning the premiere of a new product, innovation or technological revolution on the Polish market, be sure to let us know!

SPECIAL EVENTS AND GUESTS

If you plan on one of the following at your stand:

• concluding important trade / partnership agreement
• hosting special guests / famous people / celebrities
• company anniversary, banquet / cocktail party
• concerts, shows, contests and lotteries
• presentation of new products / innovations on your offer
• special offers / discounts available only during the exhibition
• promotion of your company by a well-known person / blogger / company mascot

Let us know! We will “make a noise” about your event.
We will be happy to help you with promotion through our marketing channels, both before and during the fair! The T&L industry and potential customers will find out about your event before the fair, which will boost their interest in visiting your stand.

PROMOTION BEFORE AND DURING THE FAIR

If you have not planned any special events yet, take advantage of those listed above. You can also utilize our ready-made marketing tools. Stand out from the crowd!

1. Place our banner in your e-mail footer and in the footer of your company’s employees
2. Use your Social Media channels to inform you are taking part in TransLogistica Poland and keep reminding about it!
3. Send a dedicated mailing to the database of your existing and potential customers. Let them know they will be able to meet your company during the exhibition. Be sure to mention your company’s stand number.
4. Prepare special offers available only during TransLogistica Poland and inform about them on your Social Media channels or via dedicated mailing.
5. Inform your customers (through Social Media, mailing, etc.) on what is planned at your stand, e.g. brands or people present, products on offer, attractions to take place, etc.
6. Publish TransLogistica’s banner / announcement on your corporate website and link them to the visitor registration form to ease the registration process.
7. Share everything you have prepared for TransLogistica with our marketing team!
   Send us a list of products, promotions, premieres and other attractions planned at your stand during the exhibition (send all the materials to: [email protected]).

EFFECTIVE PROMOTION IN SOCIAL MEDIA

We have prepared a guide to help you effectively use the potential of social media to effectively promote your participation in TransLogistica Poland. Here are the most important steps:

1. Enrich your posts with the hashtag #translogisticapoland – this will increase the visibility of your content.
2. Engage and comment on posts related to TransLogistica Poland, increasing the event’s reach.
3. Leverage social media content available on the exhibitor portal with stand and location information.
4. Schedule three informational posts prior to the fair, describing participation in the event – preferably a week apart.
5. Follow updates from the event by following the hashtag #translogisticapoland to stay up to date.
6. Share updates and experiences from the exhibition days.

A complete guide to social media promotional activities can be found [HERE].